November Revenues Show Vicksburg Tourism Strengthening – The Vicksburg Post
After two years, Vicksburg’s tourism industry is making a comeback with county hospitality tax revenue for November exceeding revenue collected for the same period in 2019 and 2020, according to information from the Bureau of Conventions and Visitors. of Vicksburg.
The county imposes a special 1% resort tax on food and beverages sold in the county and hotel rooms. According to the VCVB, the county received $112,421 in January; an increase of 15.3% compared to 2020 and 7.8% compared to 2019.
Sales tax disbursements from the State Department of Revenue are two months behind schedule, so revenues collected in January were collected in November. Year-to-date, total tax revenue has exceeded 2019 by 9% and 2020 by 17%.
VCVB executive director Laura Beth Strickland said the December tax disbursement is expected sometime next week. The VCVB’s fiscal year runs from January to December.
Year-to-date, total hotel revenue, room rates paid by visitors staying at local hotels, was $38.61 million, an increase of 17.99% over 2021, and the hotel occupancy rate averaged 58%, an increase of 7% compared to 2021.
Strickland thinks several things contributed to the increase.
“Vicksburg is a great destination and we have what people are looking for,” she said. “We have natural amenities, we have Vicksburg National Military Park, the Mississippi River and places where you can feel safe when you come to visit.”
Strickland said the hotel’s revenue has increased due to government travel, Alcorn State University and Jackson State programs.
“The CARE money that we got in 2020, we were able to market Vicksburg in a way that we had never been able to market Vicksburg in the past,” she said. “We were able to reach new markets and publicize all that we have to offer here. We just had better opportunities that came together and really made a difference last year.
Strickland said the city’s sports complex, Sports Force Parks on the River, has boosted hotel revenue.
“We were able to hold more conferences and events and we saw a lot of traffic with the tournaments; it’s really awesome,” she said.
Strickland said the city had 134 riverboat docks in 2021, bringing more than 16,000 people to the city. She said 194 riverboat moorings are expected for 2022, with boats returning in March. Viking Cruise Lines, which is preparing to launch cruises on the Mississippi River, will begin docking boats in April.