Music Producers Join Masked Republic to Appear in the Cinelucha Universe
Two big names in the Latin music industry — Carlos “Spiff TV” Suarez and DJ Luian — are set to partner with Masked Republic in their ambitious efforts to create the Cinelucha transmedia universe (via PWInsider). With the project incorporating various genres, including sci-fi, fantasy and horror, the company announced that the two producers will enter Cinelucha as the “Hunters de los Muertos” team in order to solve a mystery of horror in classic lucha movie fashion. .
“Lucha libre and lucha films are not only loved in Mexico, where the sport has been declared Intangible Cultural Heritage, but all over the world – whether because of a connection between Hispanic heritages or simply as an integral part of pop culture. When we sought to launch the Cinelucha universe, we wanted to be able to bring in fans from all over the world, and that also includes non-luchador celebrities,” said Ruben Zamora, CEO and Founder of Masked Republic. .
Both producers are fans of professional wrestling and lucha libre, having worked with a number of affiliated projects in the past. “I’m a big fan of comic books and wrestling and vintage El Santo movies and love what Masked Republic has done with their Luchaverse and other entertainment properties,” Spiff said. “It’s going to be fun to see what we cook up”
DJ Luian also weighed in on his feelings about the collaboration. “I’ve always loved comics, from Marvel to Kevin Smith so with Spiff and Masked Republic we’re going to do something super interesting. I know you’re going to love it!”
“The universe of Cinelucha is unlike anything the lucha libre industry has seen before. Natively transmedia, we simultaneously expand the world in print, on screens and in officially licensed products, including tabletop games, RPGs and action figures, so while today we’re thrilled to announce that Spiff and Luian will soon be setting off on their first adventure, fans around the world will soon be able to join them and help dictate the fate of the adventure,” added Kevin Kleinrock, President and COO of Masked Republic. “Will they make the same choices Spiff and Luian made in the comics or will they choose their own path Will they team up with them or seek to fight them?We are about to scratch the surface of what will be possible for global lucha libre fandoms, Spiff and Luian.